I formed a template for our adverts so that the continuous red line, strap-line and branding are always consistent. Punchy headlines (not too long) and direct sub-copy complete the advert, always signed off with the web address to push to the website for sales, and not to forget the Royal Warrants.

Not matter what publication these adverts go into, or who the reader is. You will always recoginse the adverts due to their consistent design and style.