Making this packaging premium but also fully recyclable. I wanted to make this eye catching from the peg, improving it from the plain polly bag that it came in originally. I got the idea from going into our IT department and seeing software components on the side in the antistatic packaging. So I got the merchandising team to reach our to their suppliers in the far east and source me a sample.

I then created my design, worked out dimensions so that that I would only need two bags instead of the original six bags.