THE TEASER DOCUMENT
Working closely and discreetly with the CEO of Musto and Phoenix, the equity owners of Musto to create what was called the 'Teaser Document'. Sized at 297 x 297mm. This document was sent out to potential buyers of Musto when Phoenix put Musto up for sale.
Feedback from multiple, potential buyers and Phoenix, was that this document was the most premium they had seen compared to what they are normally presented with.
This later went on to be produced in a larger format of 80+ pages and presented in a custom designed, velcro closure envelope.