VOLVO OCEAN RACE - MUSTO POP UP STORES
VOLVO OCEAN RACE
POP UP STORES
The Volvo Ocean Race pop up stores are probably my proudest peace of design for an event. I got to utilise my full skill set ranging from pop-up shop design, right through to car wrapping and on and offline materials.
In 2014-15, 2.4 million visitors flocked to the Race Villages around the world to soak up all things Volvo Ocean Race.
This stand is supported by vast on and off-line materials, ranging from emails, point of sale, window displays, partnering with shops abroad to keep the brand consistent globally.